China’s Skyrocketing Wealth and the Challenges of Common Prosperity
Like many Skinny readers, we’ve watched with interest as big numbers have rolled out of China over the years. GDP has ascended from $1.2 trillion to $14.7 trillion over the past two decades. The number...
View ArticleHow Do We Communicate With Teams and Distributors in China?
Work-related communications have changed a lot since the pandemic hit last January. In China, increased remote working, coupled with intermittent challenges travelling domestically and virtually...
View ArticleThe Christmas Spirit is as Alive as Ever in China
Around this time every year, foreign papers typically have articles about incidents such as arrests in China for selling Christmas paraphernalia, churches being shut down, the odd university banning...
View ArticleHow KFC Was Too Successful Marketing in China
Every brand wants their campaigns to be runaway successes in China. Yet, like many marketing peculiarities in China, you need to be careful that they aren’t too successful as KFC recently discovered....
View ArticleSurprise, Surprise: Brands are Spending Less on Celebs in China
Last month, there were less than half as many celebrity marketing events in China as a year ago according to a report from Shiqu. The events were undoubtedly impacted by the extended tough lockdowns...
View ArticlePR Management in China: A Tale of Three Brands
Here is a tale of three brands, each who have seen quite different outcomes in China over the past-12 months. They provide valuable lessons in public relations (PR) in China’s increasingly sensitive...
View ArticleShould Food Brands Promote their Regional Provenance in China?
It was March 2021 when the EU-China agreement protecting geographical indications (GIs) came into force. This aimed to recognise and protect around 200 distinct agri-food producing regions. It included...
View ArticleWhat Brands Should Make of China’s Accelerating Innovation
Over the years, China has made the headlines for its cottage industry of fakes, from infant formula to condoms to fake zoo animals. This has left many with an impression that China is a nation of...
View ArticleLessons for Brands in China from 618
That ‘other big shopping festival’ on China’s calendar, 618, wrapped up over the weekend providing many lessons for brands in China. It also acts as a barometer to gauge Chinese consumers’ appetite for...
View ArticleWill the Next Dairy Innovation Come from China?
If you consume dairy products, there’s a good chance that you haven’t given much thought to the millennia of innovation that has made them more functional, safer and tastier. Around 7,000 years ago in...
View Article