Online-to-Offline Leadership in China
Online-to-Offline (O2O) is one of the most used buzzwords in China today, and with good reason. In most Western markets, O2O refers to ‘click-and-collect’ items – goods bought online and picked up at...
View ArticleKeeping Up With China’s Marketing Evolution
The average consumer in Shanghai is bombarded with 3-4 times more advertising than consumers in most Western countries. With so much noise, it can be difficult for even the most established brands to...
View ArticleWhat Food Exporters to China Commonly Overlook
Imported food and beverage is big business in China. While Chinese consumers may be buying more locally-made goods overall, foreign fare is one of the shining segments for exporters around the world....
View ArticleChina’s Biggest, Most Exciting Singles’ Day Yet
Online shopping in China is immense. If you were unaware of that, there’s a good chance that your thoughts of China conjure scenes of Mao-suited men emotionlessly sorting screws in a crowded assembly...
View ArticleWhat China’s Pollution Means for Brands
In January 2013, Bloomberg reported that Beijing’s pollution was worse than the average US airport smoking lounge. The study was one of the most polarising accounts of the severity of China’s pollution...
View ArticleFake Boyfriends and Alibaba’s Bid to Clean Things Up
For millions of Chinese, Spring Festival is the most magical of times. It’s the one holiday of the year they get to spend at home, catching up with nearest and dearest with the chance to demonstrate...
View ArticleO2O is Often More Cost Effective Engaging than Traditional Channels in China
Most long-time Skinny readers will be aware of the opportunities to integrate online and offline channels in China. When developing a social media or ecommerce strategy, offline touchpoints should...
View ArticleGetting Branding Right in China
A cute little penguin with a scarf, a curious pussycat and a floppy-eared pooch. Not the beginnings of a children’s story but the iconic logos of three gargantuan powerhouses in the Chinese market. A...
View ArticleCommunicating with Chinese Tourists: Too Much Information?
Five years ago the Chinese idea of an exotic getaway encompassed strutting glitzy Hong Kong shopping malls with arms adorned in Gucci bags. At the time destinations in Greater China accounted for...
View ArticleOnline-to-Offline Leadership in China
Online-to-Offline (O2O) is one of the most used buzzwords in China today, and with good reason. In most Western markets, O2O refers to ‘click-and-collect’ items – goods bought online and picked up at...
View ArticleKeeping Up With China’s Marketing Evolution
The average consumer in Shanghai is bombarded with 3-4 times more advertising than consumers in most Western countries. With so much noise, it can be difficult for even the most established brands to...
View ArticleWhat Food Exporters to China Commonly Overlook
Imported food and beverage is big business in China. While Chinese consumers may be buying more locally-made goods overall, foreign fare is one of the shining segments for exporters around the world....
View ArticleChina’s Biggest, Most Exciting Singles’ Day Yet
Online shopping in China is immense. If you were unaware of that, there’s a good chance that your thoughts of China conjure scenes of Mao-suited men emotionlessly sorting screws in a crowded assembly...
View ArticleWhat China’s Pollution Means for Brands
In January 2013, Bloomberg reported that Beijing’s pollution was worse than the average US airport smoking lounge. The study was one of the most polarising accounts of the severity of China’s pollution...
View ArticleFake Boyfriends and Alibaba’s Bid to Clean Things Up
For millions of Chinese, Spring Festival is the most magical of times. It’s the one holiday of the year they get to spend at home, catching up with nearest and dearest with the chance to demonstrate...
View ArticleO2O is Often More Cost Effective Engaging than Traditional Channels in China
Most long-time Skinny readers will be aware of the opportunities to integrate online and offline channels in China. When developing a social media or ecommerce strategy, offline touchpoints should...
View ArticleGetting Branding Right in China
A cute little penguin with a scarf, a curious pussycat and a floppy-eared pooch. Not the beginnings of a children’s story but the iconic logos of three gargantuan powerhouses in the Chinese market. A...
View ArticleCommunicating with Chinese Tourists: Too Much Information?
Five years ago the Chinese idea of an exotic getaway encompassed strutting glitzy Hong Kong shopping malls with arms adorned in Gucci bags. At the time destinations in Greater China accounted for...
View ArticleThe Weekly’s Five-Year Skinniversary
A little over five years ago a fledgling Shanghai-based marketing agency was unable to find relevant and reliable marketing information about China. Hopeful of filling that gap, that agency started the...
View ArticleSpaghetti, Smartphones & China’s Impact on the World
Next time you indulge in a good hearty serving of ravioli or fettuccine, spare a thought for the Chinese. Tracing the origins of Italian pastas will likely find you in China in the 13th century,...
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