Me is the New We in China
Chinese Valentine’s Day Qixi fell on Monday with the usual barrage of schmaltzy ads and online deals. Yet not everyone was out spending a month’s wages on heart-themed handbags or posting romantic...
View ArticleChinese Fitness for the National Interest
The latest consumer confidence index shows a Chinese consumer who is more upbeat and optimistic about the future than any other time in the last two decades. Yet with an already enormous base of goods...
View ArticleGolden Oldies Not the Chinese Tourists to Watch this Golden Week
Visit any popular tourist spot in China or abroad next week and you’re likely to appreciate the scale of China’s tourist machine operating in top gear. October Golden Week is the yearly climax of...
View ArticlePersonalisation for Chinese Consumers, and the Essential Steps to Achieve it
When you are just one out of a heaving mass of 1.4 billion, feeling special or unique is a treasured experience not often received. As China’s cities swell and lives become increasingly homogenised...
View ArticleChinese Consumers: Relatively Uninformed, but Learning about the Birds & the...
Here’s some further encouraging news for China’s consumer market: in the first eight months of this year more babies were born into families with multiple children than those without – some 52% versus...
View ArticleConcerning Changes in China’s Ecommerce Market
Earlier this month Beijing released a discussion draft of its Ecommerce Law that has sent China watchers and businesses searching earnestly for some clarity. It promises to dramatically tighten up the...
View ArticleChina’s Potent Marketing Channel: Online Video
Glance across any Chinese park, restaurant or subway and it becomes quite clear that online video is one of the most popular channels in China. It is also one of the most dynamic. This is reflected by...
View ArticleChina’s New Channels of Competition More of a Threat than Ever
The strategies and recommendations that China Skinny developed five years ago were quite different than those we do today. When we cited the best examples of marketing in China, we would typically look...
View ArticleChina’s New Generation of Partnership Opportunities for Brands
When an estimated 500 new products and services launch in China every day, separating your brand from the rest can be an endless struggle. Of course an informed and intelligent approach to the market...
View ArticleLower Tier Cities in China – Considerations Before Jumping In
There are many relatively unknown cities in China with GDPs as large as countries. For example, the city of Zibo has an economy the size of Panama’s and Tangshan’s GDP ranks up there with New Zealand...
View ArticleBeijing’s Difficult Balancing Act Around Sex
Flicking through the channels on Chinese TV or the well-known online video sites, you won’t find any signs of prolonged or provocative kissing scenes, a hint of sexual freedom, one-night stands,...
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Tencent: The Dark Horse in China’s FMCG Retail Sector
Good news for brands in China’s grocery category: there was a healthy 4.7% growth for FMCG products in the second quarter of this year according to Kantar World panel. This is a positive rise from the...
View ArticleThe Mother of All Singles’ Days
11.11 or Singles’ ‘Day’ 2018 officially launched last week, with about 500,000 items available for pre-order on Tmall. The world’s biggest shopping festival has long been a yardstick for Chinese...
View ArticleChinese Fitness for the National Interest
The latest consumer confidence index shows a Chinese consumer who is more upbeat and optimistic about the future than any other time in the last two decades. Yet with an already enormous base of goods...
View ArticleGolden Oldies Not the Chinese Tourists to Watch this Golden Week
Visit any popular tourist spot in China or abroad next week and you’re likely to appreciate the scale of China’s tourist machine operating in top gear. October Golden Week is the yearly climax of...
View ArticleHow Best to Target China’s Diverse Cities
If you’re already exporting to China, we’re guessing you’re probably also selling to a host of other countries – markets like Dubai and the other six emirates could be on the list. In the UAE, there’s...
View ArticleWhere are the Christmas Trees Tencent?
‘Tis the season to be jolly. Well maybe not in Langfang, in northern China’s snowy Hebei province where folk can be arrested for selling Christmas apples and Santa suits. The parishioners of the...
View ArticleHow China’s Phenomenal Delivery Services Should Help Shape Marketing Strategies
Many people in the West still believe that China’s tech giants are built on thieving IP, not creating it. Those folk will probably be startled to learn that the US-based magazine Fast Company ranked a...
View ArticleOutrageous Advertising Claims in China
Fancy a tonic favoured by Chinese emperors that cures painful joints, frail kidneys, and weakness and anemia in women? Or how about a milk beverage that will enlarge your breasts from an A-cup to a D?...
View ArticleHow Are Australian Businesses Feeling About China, Headwinds and All?
Since Australia established formal diplomatic ties with the People’s Republic of China in 1972, the country’s fortunes have become increasingly linked to the Middle Kingdom. No Western country’s...
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