Reaching Mainstream Chinese Consumers Through Gaming
To many readers, video gaming may seem like pastime reserved for a small tribe of socially-awkward folk with Vitamin D deficiencies. Yet any marketer in China should be paying attention. China’s $36...
View ArticleWeChat Strategies Having to Evolve From Tencent to Brands
WeChat now boasts 1.1 billion active users, with most being in China. That’s great news for Tencent who have prodigious insights into the online, offline and commerce behaviour of a large swath of...
View ArticleA Big Step for Sustainability-Focused Consumers in China
On the surface, Chinese consumers appear to be some of the most environmentally-conscious consumers in the world. For years, high profile studies have praised Chinese consumer’s sustainability habits,...
View ArticleHow Artificial Intelligence Highlights the Differences Between China and the...
In July 2017, Beijing set the target to make China “the world’s primary AI (Artificial Intelligence) innovation centre” by 2030. Whilst a detailed plan didn’t accompany the goal, it sent a message...
View ArticleEcommerce’s Fading Attraction with China’s Most Famous Online-Native Brands
In 2012 in the city of Wuhu, Anhui, a former street vendor and motorcycle taxi operator named Liaoyuan Zhang, left his job selling nuts to start his own nut company. In just 65 days, the company –...
View ArticleFive Foreign Brands Lose Their Chinese Brand Ambassadors and Face in the...
As protests in Hong Kong enter their 10th week, the violence continues to intensify, leading to Monday’s closure and yesterday’s mass cancellations at the eighth busiest airport in the world. Many...
View ArticleHow to Read Into China’s Sky-High House Prices
Britain’s lively capital, London: Arguably the world’s most international city, its cultural capital, the city with the second-highest private wealth after New York, home to four Unesco World Heritage...
View ArticleBe Wary About Just Drinking the Ali Kool-Aid
With the curtain already up for this year’s Singles’ Day (the first without Jack Ma), expect to hear more about Alibaba over the next month. Done well, the Singles’ Day/Double-11 extravaganza can be a...
View ArticleQuantum Physics-Literature Youth to “Digital Refugee” Seniors: China’s...
Wandering though the library of a Chinese primary school, don’t be surprised if you encounter a 6-year old dusting up on their DNA-editing knowledge. The “Third-Generation Gene Editor CRISPR,” has made...
View Article2019: Looking Back Over the Year in China
As 2019 draws to a close, it’s fair to say that it has been a year of twists and turns – even by Chinese standards. With the backdrop of a slowing economy and prolonged trade war, we’re happy to say...
View ArticleUtilising Chinese New Year to Show Some Substance When Connecting with Consumers
This Saturday marks the beginning of the Year of the Rat – the first animal in the Chinese zodiac cycle and an uncharacteristically long ‘year’, just two weeks shy of 13 months. The current Year of the...
View ArticleFinding Opportunity During the Coronavirus Outbreak
It’s incredible to think that the majority of China’s 1.4 billion people were housebound last week, and many continue to be so. For a large number, it is self-enforced. Most Chinese are already...
View ArticleGreen Shoots and ‘Dangerous Opportunities’ During the Coronavirus Outbreak
It has now been over a month since the city of Wuhan was locked down and the world learned about the coronavirus COVID-19. As the extraordinary measures continue in Wuhan and other cities such as...
View ArticleThe Inevitable Changes to China’s Retail Giants Resulting from COVID-19
$200 million. That’s what China’s fastest growing and second-most popular ecommerce platform Pinduoduo (PDD) invested in appliance and electronics retailer Gome last week. The move sees PDD join the...
View ArticleCreating Chinese Advocates Through More than Just a Great Product
Back in 2016, long before people’s hands were dried-out from sanitiser and faces indented from masks, there was a popular WeChat account that launched an initiative called the “4-hour escape from...
View ArticleHow Branding is Evolving in China
There’s nothing quite like a global pandemic to test the value of a brand. Some brands have increased in value by virtue of their category; others have become more valuable by adapting swiftly to...
View ArticleAlibaba 2020 Taobao Maker Festival Explained In 5 Minutes
Alibaba kicked off its fifth Taobao Maker Festival last Thursday, July 31, to showcase the latest and coolest innovations in China. Due to the Covid outbreak, Alibaba was forced to do something...
View ArticleIs This the End of Brick & Mortar Retail in China?
The coronavirus is likely to change the face of retail the world over. Brick & mortar retailers have taken the double-hit of falling consumer spending, and a pivot to ecommerce as consumers seek to...
View ArticleCommercialising Love with Chinese Qixi Festival
China is notorious for its festivals, which are increasingly morphing into “themed shopping occasions.” When it comes to love, there are six official days on the calendar which fit the mould of the...
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Marrying a Top Chinese Trend and Subculture: The Pet x Hanfu Collaboration
One of the groovy innovations we spotted at the Taobao Maker Festival last month was from Wu Qiuqiao, the Hunan-based cat hanfu designer. Who is the cat hanfu designer? After graduating from university...
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